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Apr 11, 2022
In General Discussion
The decision to test a new advertising distribution model is a step towards more positive associations between brands and consumers. The company trusts the public with control to cultivate its own interactions with a service. In return, Spotify gets more accurate data for the type of ads that listeners respond to the most and can use this information to create even more engaging and effective campaigns in the buy email list future."Our hypothesis is that if we can use this to power our streaming intelligence and deliver a more personalized experience and a more engaging audience to our advertisers It will improve the results we can deliver to brands," said Danielle Lee, Global Head of from Spotify. partner solutions in a recent article for AdAge .The brand is no stranger to using personalized data in creative ways to build buy email list user loyalty. Last year, they turned the information they gathered about people's listening habits into a hyper-localized billboard and video ad campaign built entirely from the playlist names and music tastes of each customer.spotify ad campaignImage credit: Elliot BrownClearly, Spotify's creative team understands the power of matching the right content to the right person at the right time. Now they hope to take it a step further by buy email list helping brands build trust with their audience by telling them to stop rushing headlong into a sales pitch and instead wait to be invited into the conversation.Switch from publisher to platformIn a new interview with Digiday , Spotify's global head of advertising, Brian Benedick, expressed a desire to see the company evolve into a brand awareness ecosystem. Rather than making individual sponsorship deals with companies hosting